Alpha Industries Touches Down in Detroit to Launch "Motown Shakedown" Pop-Up and Collection

Alpha Industries has landed in Detroit, Michigan, to cut the ribbon on a three-day pop-up at The Siren Hotel, titled "Motown Shakedown." Celebrating the city's Movement Festival, the program includes a retail experience housing the label's classic apparel and accessories, along with commemorative designs sold exclusively at the event.The event's limited-edition pieces include a green, quilted coat, which features embroidery across the back reading "Alpha Industries Motown Shakedown" and "Detroit...